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  • Talk Action Media Training, Edinburgh

    Created: 21/03/2017
    News/Events Category: Training and Learning


    When: 10.00am - 4.00pm, Wednesday 17 May 2017
    Where: The Melting Pot, 3-5 Rose Street, Edinburgh, EH2 2PR
    This event is being organised by "Talk Action"
    Costs
    Places for voluntary sector delegates (staff, committee members or volunteers) £195.00 per person
    Places for non-voluntary sector delegates are £425.00 per person


    It is too late to book a place for this particular session, sorry about that.

    Participants will understand how to prepare and package media stories and examine any issues that might arise.  You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

    During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign. 

    The training day includes:

    • What makes a story; when and where to place stories

    • Knowing your audience

    • Accessing, influencing and inspiring different demographics

    • Messaging methods to feel confident in constructing media stories

    • Media processes as you develop and ‘sell’ your story 

    • Writing skills (press releases, comment pieces, newsletters, publicity and letters to the editors)

    • Social and digital media as a messaging and campaigning tool

    • Dealing with negative media (crisis management)

    • Feeling confident in developing and evaluating a media plan

    Who should attend:

    The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.

    Costs:

    £425: Corporates and Large Businesses                                  
    £338: Large Charities, Small Businesses and Public Sector
    £195: Smaller Charities (under 15 staff) and Self-funded Individuals

    Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.

    Concessionary rates are available for students, pensioners and the unemployed. Please contact them for further details.

    Prices include a hot Mediterranean buffet lunch and Fair Trade refreshments.

    For bookings and information please contact us:
    Tel: 0207 324 4775
    Email: [email protected]




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