voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
Talk Action Media Training, Edinburgh
Created: 21/03/2017Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.
During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.
The training day includes:
What makes a story; when and where to place stories
Knowing your audience
Accessing, influencing and inspiring different demographics
Messaging methods to feel confident in constructing media stories
Media processes as you develop and ‘sell’ your story
Writing skills (press releases, comment pieces, newsletters, publicity and letters to the editors)
Social and digital media as a messaging and campaigning tool
Dealing with negative media (crisis management)
Feeling confident in developing and evaluating a media plan
Who should attend:
The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.
Costs:
£425: Corporates and Large Businesses
£338: Large Charities, Small Businesses and Public Sector
£195: Smaller Charities (under 15 staff) and Self-funded Individuals
Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.
Concessionary rates are available for students, pensioners and the unemployed. Please contact them for further details.
Prices include a hot Mediterranean buffet lunch and Fair Trade refreshments.
For bookings and information please contact us:
Tel: 0207 324 4775
Email: [email protected]